I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.
But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?
It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?
In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.
Episode Highlights & Key Takeaways:
- The number one mistake people do with their content
- Why speaking in general language hurts your business
- What IS specificity and why it makes your storytelling SO effective
- How can you bring more specificity into your language to pull your audience more (plus tips on how to approach this when you have two different audiences)
Episode Show Notes
Real talk — are you using general language in your content with the hope of having more people resonate and see themselves with it? There’s nothing wrong with it but in this era where standing out from the digital crowd is such a struggle—you might be unknowingly hurting your business.
One of the things that I notice we do as an entrepreneur is we have a tendency to generalize experiences to make it relevant.
We’re trying to categorize all these specific scenarios of our ideal audience. So we’re putting a ‘label,’ for lack of a better term. Thinking if I ‘label’ it then the more people can resonate without realizing that when we do this it’s easy for our ideal audience to pass right by it.
If you put the responsibility on your audience to come and ask you questions of what kind of service or product you offer, you’re turning away business.
Specific, meaningful content are the ones that are going to resonate with your ideal audience.
And so you need to not only pay attention to who you serve but also learn how to capture their interest and pull them in.
Don’t limit your content to generalities and passive statements, instead be more specific with your language. It piques the interest of your audience and gets them listening through.
Tune in to the full episode as I walk you through how to make this change so you can be more effective at attracting and converting clients.
Books Mentioned in the Episode:
Previous Episodes mentioned:
What it Really Means to Niche Down with Jessica Osborn – Ep #130
Did you enjoy this episode? Here is some related content that you may be interested in:
- How to Get Eyes on your Biz When You Don’t Have a Following – Ep #120
- Meera Kothand: Speaking to an Audience That Doesn’t Look Like You – Ep #107
- The #1 Reason Your Message Isn’t Attracting Your Ideal Client – Ep #101
- Zafira Rajan: Bringing Personality Through Your Voice (even if you’re an introvert) – Ep #106
- 4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers – Ep #76
- How To Come Up With A Bank Of Story Ideas For Your Content – Ep #58
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